Eldorado is Russia's largest retailer of consumer electronics and household appliances.
Eldorado’s strategy focuses mainly on mass market sales. Nevertheless, the company is seeking to expand its market presence with the introduction of Internet sales, as well as a repositioning into the premium segment. It operates primarily through Eldorado branded stores.
Since 2012, the chain has been developing a new format of Internet shops for the Russian market – online ordering with pick-up points at small retail outlets, offering goods at discount online prices as well as a full set of additional services: delivery, installation and configuration of equipment as well as loan services, provided by partner banks.
The company is present in more than 450 Russian cities. The chain currently operates about 700 stores (including franchises), more than 30 Internet units and 120 order and pick-up points.
Eldorado was founded in 1994; PPF Group entered the company in 2009 by acquiring 50% + 1 share; in 2011 PPF completed a buyout of all remaining shares from Eldorado´s founder, Igor Yakovlev, and now controls 100%. Under the management of PPF Group, Eldorado has significantly increased its liquidity and profitability.
|PPF Group's share||100%|
|Total revenues excl. VAT||2,398|
|Gross profit margin %||27.6%|
|Management:||Igor Dolezel, CEO*|
|Oleg Sukovatov, Vice-President, Sales|
|Anna Pozdnovskaya, Vice-President, Finance|
|Sona Dolezelova, Vice-President, Vice-President, Operations, Marketing & Service|
|Sona Dolezelova, Acting Vice-President, Logistics|
|Roman Ermolenko, Vice-President, Human Resources|
|Alexey Serdyuchenko, Vice-President, Buying|
*On March 14th, 2014 it was announced that Ondrej Frydrch would become a new CEO of the company.