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Eldorado is Russia's largest retailer of consumer electronics and household appliances.

Eldorado’s strategy focuses mainly on mass market sales. Nevertheless, the company is seeking to expand its market presence with the introduction of Internet sales, as well as a repositioning into the premium segment. It operates primarily through Eldorado branded stores.

Since 2012, the chain has been developing a new format of Internet shops. The company is present in more than 450 Russian cities. The chain currently operates about 600 stores (including franchises).

Eldorado was founded in 1994; PPF Group entered the company in 2009 by acquiring 50% + 1 share; in 2011 PPF completed a buyout of all remaining shares. As of June 2015, PFF Group owns 80% of Eldorado.

Eldorado: Financial Highlights

  2014 2013
PPF Group holding 100% 100%
Total revenues excl. VAT (EUR millions) 2,200 2,278
Gross profit (EUR millions) 612 575
Gross profit margin % 27.5% 25.2%


Eldorado: Management as of 1 July 2014

Management Ondrej Frydrych, CEO
Oleg Sukovatov, Vice-President, Sales
Anna Pozdnovskaja, Vice-President, Finance
Fabricio Granja, Vice-President, IT & Projects
Pavel Novak, Vice-President, Operations
Roman Ermolenko, Vice-President, Human Resources
Alexey Serdyuchenko, Vice-President, Buying


Smoľnaja 14
127018 Moscow
Russian Federation
Phone: +7 (495) 787 7800
Fax: +7 (495) 787 7808

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